Charging Stations for Events & Marketing Agencies | Where Purchasing Makes Sense
Whether you’re a marketing or event agency that tackles concerts, graduations, weddings, sporting events or speaking engagements, you’ve likely seen the need for mobile phone charging stations at the venues where your events take place. With the need for attendees to be accessible 24/7, as well as have phone cameras ready at a moment’s notice, the attendees at all of these events must have the ability to keep their phones primed and ready. Fortunately, there are many practical and affordable charging solutions for any event you’re coordinating.
Special Events = Social Media Overload
Whether a desire to live-stream on Facebook, post something to Instagram, or simply preserve the event for posterity through pictures and videos, attendees at any event will likely be paying close attention to their phone’s battery life. We’ve discussed battery anxiety before, and the feeling is especially true for exciting or emotional life events.
“I drained my phone battery by the time my sister crossed the finish line, and I didn’t have a pocket charger on me. If I’d been able to charge somewhere on the sidelines I wouldn’t have missed her big moment.” Richard, brother of a NY Marathon Runner, NJ
Consider Your Event Type
For event organizers that specialize in school functions like graduations or reunions, fully-charged phones ensure that attendees don’t miss out on photo and video opportunities that may be memorable, once-in-a-lifetime events.
Charging stations at weddings and wedding receptions are quickly becoming a growing trend. Guests want to make sure they don’t miss a thing, snapping away with their phone cameras for hours.
“I was so happy that my table was right next to a charging station at my cousin’s wedding. I was down to 5% battery power within 30 minutes of the reception starting. Most of my best photos were taken much later in the night when the dancing started, and three short, 10-minute charging sessions over the course of the night kept me snapping away.” – Paula, MN
Not to be forgotten are keynote presentations and speaking engagements where there are multi-device charging needs for professionals working on tablets and laptops, taking notes for later use. If there are no (or commonly, far too few) outlets to plug into, they will need another option to power up.
Depending on the size, scope and configuration of the event you’re putting on, figuring out station placement might be difficult to nail down, but most events share common areas that would benefit from a dedicated charging station.
- Concerts and sporting events: outside ticket booths, next to refreshment areas and near restrooms are all places fans will be able to easily access on their way into the venue, before or after purchasing a snack, or when going back to their seat from the bathroom.
- Marathons, fun runs, sporting events, etc: since the attendees most in need of a charge at these type of events are the bystanders, consider placing a charging station every few hundred feet around the perimeter of the course so they can easily plug in without missing the action. For the competitors, having a few stations inside the buildings or tents where they will pick up their bibs and swag bags is a must, as well. For a third locale, don’t overlook the restroom areas for these outdoor events where the majority of attendees will visit at least a couple of times before the end of the race.
- Graduations and reunions: within the location where graduates and family pick up seat tickets or meal vouchers, beside restrooms, and along the perimeter of the space where the graduations or reunions are taking place (both indoor and outdoor) are all strategic areas where graduates, alums and guests can easily utilize a charging station.
- Weddings and receptions: while restrooms are an obvious spot to place a large charging station, like the Growcharge Hub Video complete with a video screen to post a photo of the happy couple, you can also consider placing one in a corner of the reception area alongside a photo booth. Guests will be encouraged to use the booth and charge up at the same time — a win-win for the guests and the couple.
- Keynote presentations and speaking engagements: having a charging station within the vicinity of the ticket area, the main lobby of the venue and beside the restrooms are all viable options for an event with a featured speaker. If attendees will be sitting at tables, you can also consider utilizing a multi-device charging table in lieu of one without battery-saving hookups.
To Buy Or To Lease?
Growcharge offers the ability to easily purchase, lease or rent any of their products. For established event and marketing agencies it makes much more sense to outright purchase their stations, because it will be much more economical to transport the devices between each hosted event. It’s also common to see a mix of buying and leasing, perhaps buying several stations an agency knows they’ll need for each event they host, then augmenting those with leases or rentals in the case of larger-than-usual event needs.
The Major Takeaways
- Marketing and event agencies have a wide number of events to consider for charging station usage.
- Purchasing a charging station outright is usually the most economical option for agencies that regularly host events, as they can easily be utilized for each date and location.
- Choosing to place charging stations inside the entrances of most event spaces and by the restrooms are musts, as all attendees will be passing by both at some point.
- While most people considering phone charging needs, don’t forget about solutions that can also charge tablets and laptops since they are increasingly common for events such as keynote presentations and speaking engagements.
Any time you’re planning an event that takes place over the course of several hours, charging stations should be a consideration for the benefit of your attendees. Not only will you be providing an important service to guests, but you’ll likely be heading off questions from dozens (if not hundreds, in the case of a large-scale event) of people about where they should go to charge their devices.