Commercial Charging Stations – Rent, Lease, or Buy?
By now you’ve probably run the numbers and you know the benefits of having a multi-device charging station in your place of business. Customers love being somewhere that allows them to power up their iPhones, Androids, tablets and computers, and having those customers stick around a little longer might mean a few more purchases in the books, or may lead to more positive reviews on sites like Yelp.
But, where do you go from here in terms of renting, leasing, or outright buying a charging station?
When to Rent
The option to rent a charging station is a great choice for one-time events like conferences, trade shows, weddings, and corporate functions. Charging stations are essential at each of these events where people are usually in the venue for many hours at a time without many options to venture elsewhere if they need to boost their battery power. Growcharge offers 3-Day, 1-Week and 1-Month rentals, depending on the needs of the event organizer.
“Not only have we been providing charging stations to our attendees for use on the show floor, we’ve been re-selling them to our exhibitors to use in their own booths. We benefit two-fold, first by keeping attendees on the floor longer and helping our exhibitors promote their products, and secondly by seeing a boost in our own bottom line from the re-sell method, as well.” Dominique, event coordinator, CT
When to Lease
For businesses that are typically in one space – but lack the capital needed to invest in a commercial charging station purchase upfront – leasing is a great option to consider. Our leasing terms are both affordable and attainable, and we can tailor your lease to the exact needs and objectives of your business.
“I’ve found the Growcharge “Video” Hub Charging Station to be well worth the money the first month I leased it. I’ve had several clients stay for a second group class when I show them the station and their low-battery anxiety goes away, and the built-in screen lets me show promos of upcoming classes at the same time.” Amanda, personal trainer, MA
Amanda isn’t making up the term “low-battery anxiety,” it’s a very real and pervasive feeling for most users. In fact, one study discovered that 90% of people panic if they think their phone is about to lose its charge. By providing a remedy to that anxiety, business owners retain a customer, foster the likelihood of return business, and can strive to accrue more sales in the moment, as well.
When to Buy
While more costly at the outset, purchasing a phone or tablet charging station will ultimately save you money over the long-term. If you have a brick-and-mortar business, manage a school or campus, or you’re in the hospital and healthcare space, buying will be the path that makes the most fiscal sense and will give you the biggest return on investment.
“We purchased the Growcharge Boxster for our main waiting room about six months ago, and I don’t think I’ve seen it being used by fewer than four people at any given moment. I can easily direct worried family members there twenty-four hours a day. It takes some stress out of their lives because they don’t have to think about keeping their phone charged when their loved one is in need. And since the Boxster is a charging locker and not just a table, they can secure their device and leave the room if someone comes in with a private update or visitation request.” Jamaal, Nurse, DE
The Major Takeaways
- Event-related businesses may benefit most from renting a charging station for each singular event they host
- Businesses with brick-and-mortar locations that lack the capital may derive more value with a monthly lease instead of buying a charging station outright
- For hospitals, airports, schools, and permanent institutions with longevity, buying a phone charging kiosk may give you the most bang for your buck
- Business owners on the fence about the return on investment from a charging tower could consider a combination of all options – perhaps starting with a rental unit, diving in with a lease after the rental proves its value, and then deciding to pull the trigger on a purchase for the long-run.
And the worst option is…
The truth is that any of these three options are worlds better than not providing your customers with access to a charging solution. The quality and level of service you offer your patrons gets a big boost whenever you provide thoughtful conveniences and luxuries like device charging. We are firm believers that investing in your customers is always a great way to invest in yourself, and our solutions offer a realistic, appreciated and utilitarian way to please your client base.